With 30+ years of experience in marketing analysis and customer insights, I help businesses transform complex data into clear, actionable strategies. My background spans apparel, beauty & skincare, health supplements, home furniture and software subscriptions โ giving me a broad foundation in both consumer and subscription-based business models.
From 2013 to 2019, I directed eCommerce analytics for high-tech software subscriptions across Australia ๐ฆ๐บ, India ๐ฎ๐ณ, Japan ๐ฏ๐ต, Singapore ๐ธ๐ฌ, and Taiwan ๐น๐ผ. Today, I am based in Tokyo, specializing in advanced analytics that drive long-term customer growth using AMC.
As a bilingual in English and Japanese, I bridge global and local perspectives in marketing science.
Key specialties:
- Customer cohort analysis (Fulton Report)
- Customer lifetime value (CLV) analysis
- Deep expertise with
amazon_retail_purchasesdatasets - Advanced analysis using Amazon Marketing Cloud (AMC) from a merchantโs perspective
Certifications & Contributions:
- Amazon Marketing Cloud (AMC) Certificate
- Google Advanced Data Analytics Certificate, Coursera
- Contributed as a translator for ้กงๅฎข่ณ็ฃใฎใใใธใกใณใ โ ใซในใฟใใผใปใจใฏใคใใฃใฎๆง็ฏ (Customer Asset Management / Customer Equity), originally HBS Press and translated and published in Japan
